Building integrated photovoltaics, a special form of photovoltaics,
is still a niche market with a relatively low number of installations
worldwide. Although it is considered a promising technology,
especially in Europe where land for large-scale photovoltaic plants
is rare, several factors continue to constrain its widespread
adoption. This paper investigates the prospects for, and barriers
to, building integrated photovoltaics adoption in the European
context, building on a series of interviews with experts in the field.
The results indicate that the main problems relate to cost
calcu lations, to the existing gap between the photovoltaic and
the building industry, and to the lack of expertise and knowledge
concerning the potential of the technology among important
stakeholders. However, with the implementation of the new
European Building Directive 2010/31/EU that demands “nearly
zero-energy buildings” by 2020, building integrated photovoltaics
is likely to gain considerable momentum.