This thesis investigates the way in which a brand concept can be used to form identity in city districts. The objectives, processes, and characteristics of city district branding will be defined in order to get a better understanding of this specific type of marketing. In the first step, the principles and characteristics of city districts will be emphasized and defined. Afterwards, the detailed processes of city district branding will be discussed to identify the key success factors of a city district brand. As a result, the basics of a successful branding will be identified and processes of the case study will be documented. The focus of this thesis is on the case study with national and international examples of city district brands. The empirical research is on the comparison of the case study examples, which discuss similarities, compare processes, and highlight differences in marketing activities. By analyzing the branding and identity processes, with the help of expert interviews, conclusions will be drawn for potential recommendations for action for the city district of Graz Reininghaus. These recommendations consider stakeholder participation, the components of brand identity, and the image of a city district.