“The Bottled Water Industry A Resource Based View“, is about the question how companies can be successful by selling a good that is already available for free. The theoretical basis for this thesis is the resource based view of competitive advantage. The main approach was to take the value chain as a compass and to analyze factors like, Sourcing, Production and Distribution, Shaping Customers Perception and Building Accumulative Advantage, in order to identify resources that can lead to a potential competitive advantage. Furthermore, four main players where identified, Nestlé, Danone, Coca Cola and PepsiCo. Those so called “The Big Four” have a market share of about 50%. Therefore, the question is which resources those companies possess, in order to be more successful, than other companies. Some companies get their water by acquiring land, pumping and bottling it, while others have contracts with municipals and sell nearly normal municipal water. Production is a standardized procedure that is being inherent by nearly all bottling companies. However, the distribution can be a strong tool of excluding competitors. Shaping Customers Perception is a key factor in being successful in the bottled water industry. All these factors illustrate how the big four perform in the business and which factors distinguish one company from another. Furthermore, by analyzing if certain resources are rare, inimitable, valuable and so on, they illuminate if they have the potential to be a competitive advantage. Although, the thesis is about plain bottled water, there is also an aspect of the property rights theory, showing how undefined property rights can lead to frictions between different parties in the mineral bottled water industry and how the overcoming of these frictions can lead to a competitive advantage.