The present work deals with the theory of social comparison and links it with the theories, regulatory focus and risk taking behavior. Regulatory focus is based on promotion focus (attention is focused on profit) and prevention focus (attention is focused on loss prevention). The risk taking behavior attempts to elucidate, which of various performance tasks is chosen in a given situation. Moreover, it is investigated whether social comparison processes and regulatory focus are having an effect on the selection of tasks in different difficulty levels as well as on the success or failure of motivation. As part of the study design a priming inducing task on promotion or prevention was set and a high-performance or low-performance reference standard predetermined. Subsequently, the success and failure motivation was ascertained. Thereafter, the study participants could choose from different difficult tasks for logical reasoning. A total of 333 people participated in the study. The results showed that neither the manipulation of social comparison standards nor the task-specific regulatory focus affected the success and failure of motivation and the choice of the task difficulty directly. In addition, no interactions between the reference standard and regulatory focus on the motivation or the choice of task difficulty could be shown. While a higher failure motivation predicted a mean task difficulty, higher success motivation predicted a greater deviation from the average difficulty of the task.