The present thesis consists of the discussion of an advertising campaign, an omnipresent and supposedly omnipotent form of linguistic communication. The first part of the thesis is supposed to provide a theoretical framework for the following empirical part. The theoretical part intends to review different advertising types, their structure, creation, target audiences etc. The basis of the empirical analysis is the Australian Theres nothing like Australia tourism campaign, which is examined qualitatively as well as quantitatively. In order to gain an insight into the structure and composition of the print advertisements of the campaign, the multimodal approach is applied. The purpose of the quantitative analysis is to identify various views on the Theres nothing like Australia campaign. Firstly, 42 Australians were asked for their ideas on the campaign, in particular with regard to the truthfulness and accuracy of information presented in the campaign. Secondly, 70 Austrians were asked for their views on the campaign and how they liked the print advertisements. The results of the survey suggest that the campaigns focal points were selected proficiently and detected easily by Australians as well as Austrians. It also became evident that the Australians and Austrians have slightly different opinions on the campaign, which is mainly due to the differing knowledge on Australia. The majority of Australians felt that the campaign was generally effective in drawing tourists attention to it, but they also criticized some aspects of the campaign which is supposed to represent their home county. Remarkably, most of the Austrians liked the campaign and showed a strong interest in visiting Australia after viewing the Theres nothing like Australia campaign.