This MA thesis uncovers a presently entirely neglected chapter of the history of World War I, namely the representation of Jewish family life in light of warfare. This literary study centers on the media representation of family concepts in the conservative periodical Dr. Blochs Oesterreichische Wochenschrift during wartime. In different feature articles and editorials, this periodical depicts the complexity and diversity of prevalent Jewish family concepts and the changes they undergo in the context of war. Based on the assumption that the family as smallest unit of society holds specific potential in mobilising support for the war through the media, this thesis focusses on the narrativization of the social, symbolic, and identitarian meaning of the nuclear family, on the distribution of gender roles within the family (as well with regard to civil and military duties) and on the relationships among individual family members. Furthermore, this thesis examines the media-specific negotiations of a potential threat to traditional Jewish identity caused by the transformation of family structures. Based on the premise that periodicals are archives (cf. Frank, Podewski, Scherer) and by appliying a New Historicist approach coupled with Siegfried Jägers theories of Critical Discourse Analysis, this thesis illustrates that the texts from the Wochenschrift constitute a dynamic foil for Jewish victims of war civilians as well as soldiers to remember the period of warfare and provide a vehicle for the reader through which to consolidate their own Jewish identity and sense of belonging to the Habsburg monarchy. Finally, the texts this thesis analyses show that, irrespective of their differences in content, they all also articulate efforts in fighting the emerging anti-Semitism of the years 1916/17.