Summer tourism has been developed in the Ausseerland region since the middle of the 19th century. On behalf of Archduke Johann, travel writers described the area. The Ausseerland area became a meeting place of the nobility. In Altaussee, Prince Hohenlohe settled and in Grundlsee Prince Kinsky. The construction of the railway in the seventies of the 19th century brought a big boost for tourism. Around 1900, the upscale middle class followed the nobility. Much of the audience came from Vienna. In the first third of the 20th century, the Ausseerland area became the centre of writers. During the First and Second World Wars, tourism experienced slumps. After the Second World War tourism experienced a revival and mass tourism began. At the latest after the construction of the Loser road in the seventies of the 20th century, winter tourism was important. Now there are efforts to maintain tourism, for example by the “Daffodil Festival”. In this work, a focus was placed on the aspects of advertising. In the early travel guides, mainly the landscape is highlighted. In the later promotional brochures, the abundance of offerings in the Ausseerland is stressed and also figuratively rendered.