We are living in a globalized economic world, where the business relationships, corporate acquisitions, subsidiaries, or mergers, reach out beyond national and cultural boundaries. With this widening, clearly more and more people of different cultures come into contact. International cooperation needs exchange, focus on things in common, learning experiences, if it is to be experienced as enrichment. The aim of this thesis is to compare the corporate and communication culture between Austrian and Bosnian-Herzegovinian business partners, and based on that comparison, then introduce specific measures to overcome the cultural differences. Although Austria is the largest foreign investor in Bosnia-Herzegovina, different analyses show that, for Austrian managers, the country-specific issues associated with culture, still lie relatively far in the background when compared to other subjects. This thesis should provide an insight into the broad field of corporate culture and communication in these countries and in particular, analyze through an empirical study, the related theoretical approaches. Based on afore mentioned, the reader should be aware of how important the cultural factor today is in a transnational cooperation.The main finding of this master thesis is that people and businesses are culture-dependent, and this manifests itself not only in the actual behavior of people, but also it is reflected in the behavioral science theories. The more comprehensive knowledge of culture-specific behavior, the more effective are any inter-cultural development approaches. In this way, it is most likely to be successful, to awake a global spirit in the company and to create a positive approach to other cultures.