In this work the different perspectives of Helmut Newton, Vanessa Beecroft and Jade Beall, on the "beautiful female body" are examined, their ways of representation are analyzed, as well as it lights up their different motivation reasons, to deal closer with this topic in their work. The introductory chapter preoccupies closer, on the motives of "beauty action", mainly from the point of evolution psychology and the attraction research, although psychological, sociological and feminist views on the subject are also explained. Though the main attention of the work lies on the analysis of the "male gaze" of Newton on the "beautiful woman" - and on Beecrofts perspective, that is one of a woman with an eating-disorder, on her "beautiful" gender comrades - or on her self - as well as on that of Beall, which looks at beauty as a quality, which all living beings carry in themselves and who tries to help other women, to learn to develop a more loving view at them self and on others. Vanessa Beecroft deals in her performances, in which she puts beautiful and usually naked girls, in high heels, for hours in front of an audience, directly with the ideals of beauty and beauty craze, though these works also exhibit other social references. The girls are projection surfaces for the viewer and also confront him with his prejudices. They are also identification figures for Beecroft and depict her inner struggle as a "beautiful woman of a certain age". Also the photographer Jade Beall criticized, with her unretouched shots of "ordinary women", which she calls beautiful, the dictation of beauty which is spread by the media and that in terms of the own body image, leads to self-doubt. With her "A beautiful body project" she wants to heal it. Even Helmut Newton, who seems to be obsessed by beautiful, powerful women and who staged them in a hyper-sexual way, exercises in some representations, perhaps criticism, to gender-stereotyped images of women, as well as on the beauty craze.