This thesis examines the necessity, the feasibility and the boundaries of using alternatives to cac regulation in the broadcasting market. Therefore, chp I determines the legal foundations of the term regulation and gives an overview of the current regulatory framework, which has been amended by the AVMSD. In addition to this, it will be discussed ?considering the different positions of the commercial and public boradcasting markets- to what extent the specific technological and organizational developments have been regulated by law. Whereas chp I focused on the cac regulation, chp II purposes the archievements, taken by the EC for a higher quality of regulatory process, entitelt Better Regulation. After a briefly overview, concerning the BR initiatives, understood as mode for improving the regulatory environment, the specific strategie about simplification, which contains incitations of implementing alternative instruments to traditional regulation in particular, was determined as starting point for futher explanations. Referring to the non sector specific strategies in the BR field and the sector specific approach mentioned in Art 4 Abs 7 AVMSD, which endorses the concepts self- and co-regulation, and reviewing the general issues with regard to the term regulation beeing used in chp I respectively the impact to the notion of regulation in the context of self- and co-regulation, chp III demonstrates a closer focus on self- and co-regulation in the legal order. After defining the terms self- and co-regulation as regulatory activities performed exclusively/in contact with cac regulation by the regulatees, the thesis focuses on the legal realities, then, whether self-and co-regualtion are suitable alternatives to cac regualtion, as the EC has suggested, and if so, what their range is. Following the examinations of chp III the thesis concludes with a short discuss in chp IV about the potential negative effects in context of using self-and co-regulation.