This thesis deals with the presentation of media law and civil claims against falsified personality statements or personality profiles. The discussed topic shows the interfaces between the protection of personality and freedom of expression. The more liberties the freedom of expression has, the more limited the protection of personal right is. The difficulty is, on the one hand, the differentiation of the concept of facts from personal evaluations, on the other hand, of admissible value judgment from the excess of evaluations. The beginning is provided by a detailed discussion of the right of reply in material and formal sense. Particular emphasis is placed on the role of the fictional character and the different opinions of the doctrine. Next, the civilly alternatives like §§ 16, 1330 ABGB; §§ 1, 7 UWG and § 78 UrhG to combat of false information are shown in more detail. The conclusion of the paper complements the discussion of the decision of the OLG Wien 17 Bs 302/15h.