The sport number 1 in the world is football. There are around 265 million registered players, with the referees and functionaries, a total of approximately 270 million people are found, which corresponds to approximately 4% of the world's population (Kunz, 2007, p. 10).However, there are few football fans who make a difference between adult, youth and children's football. However, this distinction is particularly important for the development of talents in this type of ball sports. In recent years, the GAK-Juniors have developed into an Austrian club for young talent and the example of this association explains what is needed in order to promote talent in the different phases of their development. In the theoretical part of this thesis the Austrian way of the Austrian Football Association is described. The focus is on the promotion of talents and the associated training of the trainers. In the following, the history, the resources and the training concept of the GAK-Juniors are explained. In the empirical section, expert interviews were conducted with the help of the trainers and the sports management of the GAK-Juniors, and topics such as game philosophy, attitude of players, coaches and players parents were examined more closely. From this, a possible conclusion should be drawn as to how the respective development stages in children's and youth football should be trained properly and what influence the coaches and parents have.