The Special Olympicshave only recently started to arouse a great deal of public interest, in contrast to other sport mass gathering events such as the Paralympics, and have rarely been the focus of scientific media analyses. Therefore, this diploma thesis deals with a media analysis of the Special Olympics World Winter Games Austria 2017 focusing on Austrian print media. The main part of the thesis is based on the analysis of the extent of the news coverage, the account of the Special Olympics as a mega event, as well as the portrayal of the athletes. Moreover, a selection of Austrian print media is examined on their differences in the coverage of the mega event. The thesis consists of a theoretical and an empirical part. The theoretical part first provides an overview of disabled sports and the sports movement Special Olympics in general, and then investigates the World Winter Games 2017 and the current state of research regarding the media coverage of sports and disabled sportsin more detail. The print media have been examined with the qualitative content analysis according to Mayring (2008). The results of the analysis show that numerous articles reporting on the Special Olympics in the considered periodwere published in other columns than the sports section of the selected newspapers. In additi-on, the main focus of the report was on the opening and closing ceremony, respectively, and celebrities who were attending the events. The athletes accomplishments played a minor role in the news coverage and the articles rather dealt with emotions. Furthermo-re, there were a number of pictures showing smiling or jubilating athletes and, for the most part, all of the participants were portrayed as winners. There was no place for nega-tive headlines in the reports.