Product piracy at the internet auctions at the example of eBayPiracy goods are not a new thing in today?s world, however what is new about them is their distribution over online marketplaces. There has been a great increase in the benefit of the internet for the retail market over the last years. Especially for the consumer, internet retail replaces having to drive to shopping centres. Important factors like money, time and convenience are being supported by this online medium. A major focus is also being put on the convenience of not having to leave the house and being able to buy goods online.The negative aspect of internet retail is the anonymity of the sales person as well as of the consumer. It is necessary to put full confidence in the contracting party as both parties are often situated far away from each other. The aspect of anonymity and uncertainty tempts criminals to betray people?s trust and sell piracy goods online without any problems. Even eBay, the biggest online marketplace of the world, couldn?t escape the counterfeiters. It?s almost like a breeding ground for product piracy due to the large amount of prospective custumers who are visiting the websites daily in search of good deals. eBay addressed this problem in form of technological progress. Among other things, eBay has implemented the VeRi-programme ? a programme in which the rightsholder trace product pirates together with eBay. Over the last few years this programme proved its success. Furthermore eBay?s GLEO-Team is collaborating with the law enforcement authority in order to reduce the number of criminals. The legal system took care of the problem as well and implemented PPV 2004 and PPG. It provides tools for the rightholders to protect their rights and sanctify. The development of the internet and of technology in general hasn?t stopped by far and hence hasn?t the starting battle of product piracy in the field of online auctions.