It is a tourist guide?s task to show and explain the country?s artistic and cultural heritage, interpret its social and political situation in a national and international context, as well as present sports and social events. After establishing a number of powerful private associations, enthusiastic professional tourist guides managed to achieve legal, organisational and financial support by the Austrian Chamber of Commerce. However, liberalisation tendencies within the EC have not been helping to protect the professional regimentation of this trade in Austria. Therefore, best possible professional qualifications as well as training carried out by official institutions for the country?s about 1500 tourist guides makes them autarkic. Both is even more important to ensure a maximum of customer satisfaction and to guarantee highest standards in a country like Austria which features an important tourism industry. Austrian representatives at the European Federation of Tourist Guide Associations (FEG) achieved to have European norms regulating the profession and its training developed in a great part by the Austrian Standards Body. These norms are in line with attempts to crack down on the black market. The World Federation of Tourist Guides Associations (WFTGA ? ca.100.000 members), has its official Registered Office in Vienna. Austrian representatives have always been among the members of the federation?s executive board with the current vice president being a Viennese tourist guide. On a national level, the annual Austrian Tourist Guide Convention has been offering its members a common forum over the past twenty years. This paper shows and analyses these successful professionalisation processes of the past decades. It is based upon Oral History, i.e. interviews with the main protagonists, which are put into context and complemented by information on legal and practical aspects, as well as rounded off with future opportunities offered by the use of new technologies.