Reporting on a political election plays an important role every time - in the case of a national election the significance is much higher. Not only the media has an influence on the electorate, politics can also try to communicate their desired objectives and content through media. In this work the coverage of six Austrian print media (Die Presse, Der Standard, Kleine Zeitung, Vorarlberger Nachrichten, Kronen Zeitung and Österreich) will be analyzed and compared. There will be a special attention on the two small parties NEOS and Team Stronach, because they will compete in the Aus-trian political landscape for the first time as a new founding party during the 2013 National Council elections. Both, the NEOS and the team Stronach, were launched only one year before the election - 2012 - and they both reached the National Council in their first election. On the one hand the reporting takes place on text linguistics basics, on the other hand on a purely substantive level. The two top candidates of the parties, Matthias Strolz and Frank Stronach, are also in the focus of this paper. The relations between politics, the media and language will be also presented, as well as text linguistic features and media linguistic as a part of linguistics. In addition, there is a description of the historical background and development of political parties in the Second Republic and a classification of the above-mentioned and in this work treated print media. As a result of the master thesis, there will be a quantity-report of the use daily papers, as well as their substantive, formal similarities and differences in their texts will be presented.