This master thesis deals with the Self-Presentation of catholic mens orders in electronic media as well as the decreasing number of members in those communities. In contrast to the majority of existing papers, which mainly make social developments responsible for the problem, this study introduces a new theory. According to our opinion, younger generations increasingly use digital media for communication and information-seeking. Especially web-sites play an important role in this process. Members of older generations, which represent the greater part in mens orders, are usually not aware of the importance of this media. Amongst others, this discrepancy may cause the decreasing numbers of members. In order to validate our theory, we conducted semi-structured, empirical interviews with experts. Also, quantitative and qualitative analyses of the websites of selected orders were performed. Therefore, it is necessary to look at the way of life in mens orders, especially in Austria. Moreover, the attitude of orders towards electronic media in general and especially as a tool for recruitment, plays an important role. Only if orders recognize the importance of elec-tronic media, they are able to take advantage of it. This also implies, how well orders make use of the potential of electronic media and further, how successful they are in expressing their unique profile to others.