The print industry has strongly changed during the last years, because of the rising competition, whose pressure to low prices and all print shops have to struggle for getting more orders. In order to survive, companies have to find ways to contrast with the competitors by quality and consultation, to be able to produce without loss. The Platinium Print & Art GmbH in Graz can differentiate by an especially developed printing method that is offered only twice in Europe. Through this special production technology, facsimile print with gold sheet, the company has many lucrative orders. Beside this print method, the company also offers standard products like other companies, but they are not as lucrative as orders of facsimile print. After a one-week examination in the called enterprise it becomes clear, that the company cannot use the full potential of its employees and the innovative print method. The problem does not lie with the order situation, but with the work routines and the production planning, which stem from the uncertainty in a make-to-order environment. The make-to-order condition leads to a high variation in the order situation and there exist high seasonal fluctuations. In the first part the author uncovers the biggest problems of the Platinium Print & Art GmbH by a work routine analysis and then tries to find possible solutions to ensure companys success. For this purpose a mathematical model is formulated, which reflects the production conditions of the enterprise. The constructed model is translated into the modelling language of AMPL and then 100 data sets of realistic order situations per week of the Platinium Print&Art GmbH are analysed. Then possible effects of a former announcement of orders are examined as well as the possibility of proactive outsourcing.