This masters thesis is concerned with the public reporting on university rankings. The topic gained relevance in recent years when publications of the German Sociological Association in 2012 and 2015 heavily criticized university rankings of the Center for Higher Education Development (CHE). To further examine this issue, this thesis aims at investigating to what extent university rankings are discussed in Austrian daily newspapers. Furthermore, it will be analyzed whether it is possible to spot differences between newspapers and how the discourse is presented. The articles used for the analysis underly various selection stages, divergent routines and values. Following Foucaults discourse theory, they represent contributions and statements, belonging to the same system of formation and thereby produce discourse. The sampling method used for the analysis draws upon articles from selected daily newspapers, published between 2012 and 2015. Adopting the method of qualitative content analysis, the following conclusions could be made. Firstly, it could be noticed that university rankings are often discussed in connection with topics concerning funding costs, higher education access and higher education organization. Furthermore, a strong reference to politics could be determined. Quality newspapers devote special attention to the discussion of ranking methods and its criticism, while tabloid newspapers rather report on the results of university rankings. All newspapers, however, commonly agree on the fact that the higher education area lacks financial means, and they thus criticize politics and the government.