Between a welcoming culture and the fear of taking on too many migrants - In this diploma thesis, the discourse in the media coverage regarding the migration movement to Austria 2015, is analysed. For this purpose, the printed version of the Austrian daily newspaper “Kleine Zeitung” and the online platforms of six other Austrian newspapers serve as subjects of research. The online comments and letters to the editors play an important role in this discourse analysis, because they reflect opinions and attitudes readers have towards refugee issues and the refugees themselves. However, the main focus of this thesis is to portray media coverage in daily newspapers and online comments concerning this migration movement, whereas the presentation and wording are emphasized. Various strategies for labelling discrimination can be identified, such as generalization, differentiating between in-groups and foreign others and denying sympathy in comments posted on the internet. These strategies are known to research focusing on anti-Semitic, racist, xenophobic and Islamophobic stereotypes and form the basis of this thesis. In addition, socio-economic numbers are investigated and interpreted, to identify Austrias ability of taking on migrants. Furthermore, the factors of Syrian migration movement to Austria are explored.