This Masters thesis deals with the issue of change in agriculture and in detail with the following research question: „To what extent has the societies ethical value of nourishment and livestock changed over the years and by which influences on agriculture is this possible change affected?”In the first chapter this thesis shortly outlines the big changes of the last 20 years. Start-ing with structural changes since the EU-accession and the corresponding dying of farmers, continuing with the price collapse and the economic situation, also challenges caused by climate change and current issues such as the end of the milk quota system or the free trade agreement TTIP will be addressed. The following chapter then deals with the society and its view on the agricultural sector. How does society perceive agriculture nowadays and what is the true reality? Additionally, this chapter makes nutrition a sub-ject of discussion: can we talk about a moralization of alimentation these days?Moreover, my research question addresses the value of livestock. Therefore the next chapter looks at the problematic of “animal ethics and meat consumption”. By doing so the cruel and brutal conditions in factory farms and slaughter houses as well as scandals such as BSE are not relinquished. When considering the enormous and extremely cheap meat consumption the question of how the value of livestock, such as a cow, a pig or a chicken, has changed arises? Even though these offers and conditions lead to a loss of quality, there is a great demand for animal products. We always want more and more, practically yawn for it, and an “enough” is not in sight. However, animal products are a gift made by nature, and nature has its boundaries. If a conception of sufficiency is not established and enforced soon, nature will do this for humankind.Apart from literature research, an interview with Agrarlandesrat Johann Seitinger, which demonstrates his expertise regarding the central issues of this thesis, is shown. To conclude different perspectives on what can be done against negative developments by consumers, politics and farmers as producers as well as an attempt for a prognosis for the future are pointed out.