This diplomas thesis discusses feminism within a visual studies context. The hypothesis is that the Cosmopolitan magazine deliberately creates the illusion of being feminist but is, in fact, discriminatory in various elaborate ways. First, the reader of the thesis will be presented with a literature review on concepts of power, feminism and queerness, and photography, on which the analysis will be based. By analyzing four images taken from three issues of the magazine with regard to these concepts of power relations, gender and queer studies, and visual features, evidence leads to the affirmation of the hypothesis. Finally, the results and implications of the analysis are discussed in a concluding section.