This thesis deals with the African American Civil Rights Movement, which, in the time period from 1954 to 1968, proved responsible for fighting against racial injustice and segregation in what was one of the most profound struggles in American history. In a first part, the historical context of the U.S. race question is examined by referring to the institution of slavery and the roots of the racial conflict, as well as to the Jim Crow period of ‘separate but equal and the involved concept of segregation. The resulting triggers and motives for the 20th century movement are then elaborated on in order to explain its inceptions, and a historical overview of the fourteen-year-long struggle with its key events, setbacks, and leading figures, is presented. The Movements grassroots organizations, with special emphasis being put on the concept of Black Power, are also part of the historical context provided, which further concentrates on Martin Luther King, Jr.s. life, his doctrine of civil disobedience, his assassination, as well as the legacy he left behind. By making use of a newspaper analysis, the Styrian reception of the civil rights struggle and Kings assassination is, too, investigated concerning the year 1968 as part of this thesis. Subsequently, in a second segmentation, the three newspapers used for analysis the Kleine Zeitung, the Neue Zeit, and the Südost Tagespost are introduced and the according framework conditions determined. The third part is then comprised of an empirical procedure, for both a quantitative and qualitative content analysis of the publications of the respective newspapers are conducted. A total of sixty-four newspaper articles of April and June 1968 were used for the analyses, which inform of both numerical and content-related matters and furthermore examine the connotation and reception of the U.S. race question in a late-1960s Austrian context.