The topic of environmental sustainability becomes increasingly important in todays society. Sustainable development is necessary in all possible areas of life and requires the joint efforts of politics, science, media and consumers. Especially media gain in importance, regarding the implementation of sustainable development. They have several functional roles and contribute significantly to the conceptual understanding and transfer of knowledge. This understanding is a basic requirement for sustainable changes of economy and society. For this reason, the following work concentrates on the current handling of the Austrian media industry and especially the Styria Media Group, relating to environmental sustainability. This work tries to answer following research questions: Which development regarding the understanding of concepts and activities of sustainable development is observable since the 1980s? How important is sustainability and environmental sustainability for the Austrian media industry? Which corporate objectives has the Styria Media Group in relation to environmental sustainability and how are they communicated within the company? The aim is to look at these aspects and issues in theory and to work with them empirically. In the course of the empirical part of this study, expert interviews are conducted with managers of brands within the Styria Media Group, a member of the board and external people. The research questions are answered according to the quantitative content analysis by Mayring. Subsequently, this work tries to recognize recommended and necessary future action steps for the Styria Media Group.